What We’ll Cover:
Cooler Tour Confessionals: The stuff we whisper in the walk-in.
Sustainability vs. Aesthetic: Compost, clean foam, and ugly truths.
Real Talk with Florists: Late nights, burnout, and chasing beauty anyway.
Content Tips for Creatives: How to make flowers look good without selling your soul.
UGC That Doesn’t Suck: Customer voice, designer POV, and the secret sauce.